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Brand Strategist at Twine

Position Brand Strategist
Posted 04 Mar 2026
Expired 03 Apr 2026
Company Twine
Location Singapore | SG
Job Type Full Time

Job Description:

Latest job information from Twine for the position of Brand Strategist. If the Brand Strategist vacancy in Singapore matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at Twine for the position of Brand Strategist below matches your qualifications.

A leading FMCG company is seeking a freelance brand strategist to support the launch of a new non-alcoholic canned beverage. The brand’s core identity, including logo, tagline, and guidelines, is already established. The strategist will play a pivotal role in refining and activating the brand strategy, ensuring the product stands out in a competitive market. This position requires a structured, insight-driven approach to clarify the brand narrative, enhance positioning, and guide go-to-market activities. The ideal candidate will have experience in FMCG, beverage, or youth-focused brands, and a strong understanding of the South Asian market landscape. All deliverables will be used by internal teams and partner agencies to drive successful brand activation.
Deliverables
  • Refine and articulate the brand’s positioning and messaging architecture using existing assets
  • Conduct category and competitive analysis to identify differentiation opportunities
  • Develop actionable go-to-market strategies for digital, marketing, and on-ground activation
  • Provide strategic guidance for internal teams and partner agencies to ensure consistent brand execution
  • Prepare clear, insight-driven documentation to support brand activation and communication
Requirements
  • Proven experience in brand strategy, ideally within FMCG, beverage, or youth-oriented sectors
  • Strong understanding of the Sri Lankan or broader South Asian consumer market
  • Ability to synthesize insights and translate them into practical, actionable strategies
  • Excellent communication and presentation skills
  • Familiarity with digital, marketing, and on-ground activation tactics
  • Structured, analytical, and detail-oriented approach
  • Availability for remote collaboration and timely delivery of project milestones
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

Job Info:

  • Company: Twine
  • Position: Brand Strategist
  • Work Location: Singapore
  • Country: SG

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information Brand Strategist at the office Singapore above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.

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