Head, Growth & Lifecycle Marketing at SPH Media Fund

Job Description:

Latest job information from SPH Media Fund for the position of Head, Growth & Lifecycle Marketing. If the Head, Growth & Lifecycle Marketing vacancy in Singapore matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at SPH Media Fund for the position of Head, Growth & Lifecycle Marketing below matches your qualifications.

As a key leader within the Consumer & Audience Division, the Head, Growth & Lifecycle Marketing will be the architect of our subscriber growth engine. This role is responsible for the full funnel—from the moment a reader hits a paywall to the long-term retention strategies that maximize lifetime value (LTV). The Head, Growth & Lifecycle Marketing will build and lead a high-performing team to scale digital acquisitions, deepen engagement through personalized lifecycles, and deploy sophisticated interventions to mitigate churn.

Roles & Responsibilities

1. Digital Growth & Acquisition

• Funnel Optimisation : Own and optimize the end-to-end digital sales funnel, specifically the paywall experience and e-shop buying journey.
• A/B testing : Establish a rigorous 'always-on' testing culture to iterate on all aspects of the sales funnel.

2. Customer Lifecycle & Engagement

• Onboarding & Activation : Design seamless post-purchase journeys that drive product engagement and value perception.
• Upsell : Develop automated campaigns to migrate subscribers to premium tiers and/or bundle offerings across SPH's portfolio.
• Personalization : Leverage CRM tools to deliver the right content and offers to the right user at the right time, moving beyond 'one-size-fits-all' marketing.

3. Strategic Churn Management

• Predictive Retention : Work with data teams to identify 'at-risk' behaviors and deploy preemptive save-campaigns.
• Voluntary & Involuntary Churn : Tackle product fit (voluntary churn) and payment failures (involuntary churn) through targeted initiatives.
• Win-back Strategies : Build robust workflows to re-acquire lapsed subscribers through data-driven incentives.

Who we are looking for

Skills

• Full-Funnel Marketing : A deep understanding of marketing strategies and tactics across all stages of the customer lifecycle, from acquisition to engagement and retention
• Commercial Acumen : Strong grasp of subscription economics, e.g. ARPU (Average Revenue Per User), LTV/CAC ratios, and cohort analysis.
• Data Analysis : Ability to synthesize complex data sets into actionable insights.

Competencies & Personality Traits (Required Competencies)

• Strong organisational and communication skills
• Ability to build rapport with, and influence across different levels of the organisation
• Proactive problem solver
• Agile approach, able to operate 'full-stack' at both the strategic and tactical level

Working Experience

• 10-12 years experience or more, with at least 5 years in digital growth, lifecycle marketing or related roles
• Experience in subscription business (e.g. media, telcos, streaming) and/or digital native industries (e.g. e-commerce, fintech, edtech) preferred

Qualifications

Degree qualification in Business / Marketing or related disciplines.

Job Info:

• Company: SPH Media Fund
• Position: Head, Growth & Lifecycle Marketing
• Work Location: Singapore
• Country: SG

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information Head, Growth & Lifecycle Marketing at the office Singapore above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.