SENIOR / DIGITAL MARKETING SPECIALIST, SOUTHEAST ASIA & AUSTRALIA

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The Senior / Digital Marketing Specialist reports directly to the Assistant Marketing and Communications Manager for Southeast Asia and Australia. The role involves building and maximizing the FENDI brand presence in the digital space to drive traffic to Fendis online business and retail network.

This position requires a digital marketing advocate capable of developing strong digital communication strategies to outperform competitors. As a key contributor to Fendis growth, the candidate should be digitally savvy, able to articulate and execute strategies for paid marketing efforts, including performance and branding campaigns, to enhance Fendis visibility and innovation within digital channels.

• Collaborate with agencies to develop seasonal campaign briefs aimed at optimizing ad campaigns and maximizing ROIs across platforms like Google and Meta.
• Plan and maintain the digital marketing calendar aligned with overall marketing and communication plans.
• Monitor and analyze campaign performance, providing insights and recommendations for future campaigns and KPIs.
• Proactively monitor competitors campaigns.
• Develop and execute digital content on owned social media platforms.
• Prepare regular and ad-hoc social media reports.
• Manage performance campaigns supporting the eCommerce business.

• Stay updated with industry trends and innovations to explore new opportunities on digital and social media platforms.
• Develop digital strategies to engage consumers, including tourists and locals in SEA and AU markets.

• Bachelors degree.
• At least 3 years of experience in digital marketing or e-commerce within the retail industry.
• Experience with luxury brands and managing diverse SEA & AU markets is a plus.
• Strong knowledge of digital marketing tools/platforms such as Google, Facebook, Instagram, and TikTok.
• Proven success in driving e-commerce performance campaigns.
• Good team player with a positive attitude.
• Excellent communication, interpersonal skills, and dedication to project completion.
• Self-motivated, results-oriented, and able to work under pressure with tight deadlines.
• Ability to work independently and collaboratively across teams.

• Mid-Senior level

• Temporary

• Marketing and Sales

• Retail, Luxury Goods, Jewelry

Information :

• Company : Fendi
• Position : SENIOR / DIGITAL MARKETING SPECIALIST, SOUTHEAST ASIA & AUSTRALIA
• Location : Singapore
• Country : SG