KF Academy Business Development Manager

OPPORTUNITY TO ENHANCE YOUR CAREER - Its about exceeding your potential.

Responsible for building and maintaining partnerships with corporate organisations and industry partners to drive revenue growth and create opportunities for collaboration.

KEY RESPONSIBILITIES

1. B2B Sales Strategy Development

• Strategy Creation: Develop and execute a comprehensive B2B sales strategy tailored to corporate companies, focusing on aligning Korn Ferry Academys offering with business and organizational needs
• Target Market Identification: Identify potential business sectors, industries, and organizations that would benefit from the Academys courses and programmes
• Sales Goal Setting: Establish clear sales targets for acquiring new clients, expanding existing partnerships, and ensuring the growth of B2B relationships
• Contract Negotiation: Lead negotiations for engagement agreements, partnership terms, and service level agreements (SLAs), ensuring mutually beneficial terms that align with both business and learning objectives
• Pricing Strategy: Develop and implement pricing strategies that represent good value while ensuring the institutions financial objectives are met

2. Business Development and Lead Generation

• Prospecting and Networking: Identify and build a pipeline of leads through research, networking, cold calling, attending industry events, and leveraging existing relationships with corporate HR departments, learning & development managers, and other key decision-makers
• Partnership Creation: Foster new business opportunities by approaching organizations, businesses, and government agencies to offer solutions leveraging on corporate training, leadership development programmes, or workforce development initiatives

3. Account Management and Relationship Building

• Client Relationship Management: Cultivate long-term relationships with key business clients and partners to ensure client satisfaction and repeat business
• Consultative Sales: Engage with clients to understand their organizational learning needs and challenges, then design tailored solutions that meet with their requirements
• Retention Strategies: Develop strategies to maintain existing accounts and drive client loyalty by consistently meeting or exceeding expectations, offering new services, or adapting to evolving organizational needs

4. Market and Industry Research

• Competitor Analysis: Conduct research on competition, including pricing, services, and market trends, to identify areas of opportunity and differentiation
• Industry Trends: Stay informed about the latest trends in corporate learning and development, workforce training needs, and the broader higher education landscape to anticipate corporate clients future needs.
• Institutional Representation: Represent the Academy at corporate events, industry conferences, and networking sessions to raise brand awareness and develop relationships with potential corporate clients
• Thought Leadership: Position the Academy as a thought leader in corporate learning and workforce development by participating in webinars, producing white papers, and speaking at industry events

5. Sales Forecasting and Reporting

• Performance Tracking: Track key performance indicators (KPIs) related to B2B sales, including lead generation, conversion rates, revenue from corporate programmes, and overall account growth
• Sales Forecasting: Provide accurate forecasts for revenue generation from B2B clients, helping the Academy plan for future growth, resource allocation, and operational adjustments.
• Reporting: Regularly report on sales performance, client feedback, and any challenges faced to senior management, offering insights into potential improvements in the sales strategy

PROFESSIONAL EXPERIENCE/QUALIFICATIONS

• Degree in any discipline
• Minimum 5 years of business-to-business sales experience in consulting/advisory industry with successful track records
• Understanding of complex business issues and negotiations
• Ability to persuasively articulate value propositions to business and HR leaders
• Excellent verbal, written and interpersonal communication and interpersonal skills
• Ability to work independently and be self-driven within a team structure
• Experience working at a fast-paced and lean-driven unstructured environments, where goals, priorities and roadmaps may evolve quickly
• Work well under pressure, with a high degree of dependability, adaptability and flexibility

Information :

• Company : Korn Ferry Executive Search - US
• Position : KF Academy Business Development Manager
• Location : Singapore
• Country : SG