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Team Lead, Social Engagement at So Drama! Entertainment

Position Team Lead, Social Engagement
Posted 02 Jul 2026
Expired 01 Aug 2026
Company So Drama! Entertainment
Location Singapore | SG
Job Type Full Time

Job Description:

Latest job information from So Drama! Entertainment for the position of Team Lead, Social Engagement. If the Team Lead, Social Engagement vacancy in Singapore matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at So Drama! Entertainment for the position of Team Lead, Social Engagement below matches your qualifications.

We are seeking a dynamic and results-driven Team Lead, Social Engagement to spearhead social media strategy for So Drama! Entertainment – across our lifestyle & entertainment app Kakee, our digital music brands POWER 98 and 88.3 JIA, as well as Music & Drama Company. This role is perfect for a senior social media expert who thrives in a fast-paced media environment and is passionate about engaging audiences through compelling digital content. The Social Engagement team is part of the Creative Innovation Department – and sits within the wider Creative & Content group. As the Team Lead, Social Engagement you will play a key role in growing and engaging audiences across multiple platforms, ensuring our brands remain at the forefront of digital entertainment.

KEY RESPONSIBILITIES

Social Media Strategy & Execution:

  • Develop and execute a comprehensive social media strategy to drive brand awareness, audience engagement and user growth for the organization as well as our bouquet of lifestyle and entertainment brands
  • Oversee content planning and publishing across platforms i.e. Facebook, Instagram, TikTok, YouTube, LinkedIn, etc., ensuring consistency and high-quality execution.
  • Set KPIs for organic engagement, reach and community growth, optimizing performance through data-driven decisions.

Team Leadership & Collaboration:

  • Lead and mentor a multi-functional team of content producers, community managers, and data analysts – as well as guide and manage vendors and freelancers as required – to drive engagement and storytelling.
  • Collaborate closely with the Business Development & Marketing team to integrate paid and organic social media efforts for maximum impact.
  • Foster a creative and data-informed culture within the team, ensuring high performance and innovation.

Content Development & Audience Engagement:

  • Oversee the creation of compelling, platform-specific content e.g. short-form videos, social graphics, trends, live streams, etc. to engage diverse audience segments.
  • Work with community managers to ensure timely and authentic engagement with followers, responding to trends and audience interactions in real time.
  • Develop and execute influencer partnerships and user-generated content campaigns with the Business Development & Marketing team to amplify reach.

Data-Driven Optimization:

  • Leverage insights from data measurement and analysis to refine content strategy, optimize engagement and improve conversion rates.
  • Monitor trends, audience behaviors and social listening data to stay ahead of industry changes and audience preferences.
  • Provide regular reports and recommendations to senior stakeholders on social media performance and emerging opportunities.

Cross-Functional Collaboration & Leadership:

  • Work cross-functionally within Creative & Content and with Product, Tech, Business Development & Marketing and other internal stakeholders to meet social engagement KPIs
  • Partner Ideation Lab – our in-house creative design team – in participating in external client pitches when required, focusing on effective and appropriate social engagement strategies and ideas.
  • Represent the organization and the Social Engagement team at/in industry events, partnerships and media opportunities.

REQUIREMENTS

  • Bachelor’s degree in Digital Marketing, Digital Media/Communications or a related field.
  • A digital/creative leader with 8+ years of experience in social media management, digital marketing or content strategy; ideally for media, entertainment or lifestyle brands.
  • Proven ability to lead and inspire cross-functional teams, balancing creativity with data-driven decision-making.
  • Strong understanding of social media analytics, audience insights and content performance metrics; working knowledge of Brandwatch will be an advantage.
  • Hands-on experience with content creation, community management and social storytelling across multiple platforms.
  • Experience working with paid social strategies in collaboration with a Marketing team.
  • Knowledge of trends, algorithms and platform best practices for engagement and growth.
  • Passion for media, entertainment and digital content – with a deep understanding of Singapore’s cultural and linguistic landscape.
  • Bilingual proficiency in English and Mandarin is a plus; to oversee both English and Mandarin music brand content.
  • Comfortable working in a fast-paced, digital-first environment.

WHY JOIN US

  • Be part of a leading media and entertainment brand shaping the future of digital engagement.
  • Lead an energetic, creative team and work on exciting projects across multiple platforms.
  • Work in a fast-paced, dynamic environment with opportunities for growth and innovation.
  • Competitive compensation, benefits and growth opportunities in an exciting digital entertainment space.

Job Info:

  • Company: So Drama! Entertainment
  • Position: Team Lead, Social Engagement
  • Work Location: Singapore
  • Country: SG

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information Team Lead, Social Engagement at the office Singapore above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.

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