Regional CRM Strategy & Analytics Associate, Regional Brand & Growth Marketing at Shopee

Job Description:

Latest job information from Shopee for the position of Regional CRM Strategy & Analytics Associate, Regional Brand & Growth Marketing. If the Regional CRM Strategy & Analytics Associate, Regional Brand & Growth Marketing vacancy in Singapore matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at Shopee for the position of Regional CRM Strategy & Analytics Associate, Regional Brand & Growth Marketing below matches your qualifications.

About the Team:

The Regional CRM team is committed to driving active Shopee user growth, with the goal of maximising customer lifetime value. We achieve this through personalised customer journeys, tailored incentives, sophisticated data science models, and highly localised marketing strategies. In close partnership with both regional and local teams, we design and execute impactful initiatives that drive measurable results. Guided by a strong data-driven culture and an unwavering focus on innovation, we continuously refine campaign performance through rigorous testing and establish best-practice frameworks that scale across the region.

Job Description:

• Build user segmentation frameworks and design high-impact market initiatives tailored to diverse lifecycle stages, directly fueling core business objectives
• Develop comprehensive short-term and long-term budget allocations, coupled with innovative campaign mechanisms that balance user growth with sustainable ROI
• Proactively pilot and scale experimental initiatives aimed at enhancing long-term user stickiness and overall ecosystem vitality
• Advocate for CRM strategies across regional and local teams, securing stakeholder buy-in and driving implementation of initiatives
• Design and execute robust A/B testing protocols to validate hypotheses and test new initiatives
• Analyse test results and user behaviors to form actionable insights and strategic pivots
• Partner with Product and Engineering teams to integrate cutting-edge AI and algorithmic solutions; define sophisticated KPIs to measure the success of innovative solutions
• Oversee the deployment and optimization of automated campaigns across regions; work with regional and local teams to ensure precision targeting and operational excellence

Requirements:

• Bachelor’s degree in Business, Marketing, Analytics, Statistics, or a related field
• Relevant experience in working with data, drawing insights, designing reporting templates, and forming practical data-driven solutions is a plus
• Strong analytical skills and proficiency in Excel, Google Sheets and Google Slides. Hands-on experience with LLM is a plus
• Knowledge of A/B testing and able to design experiments to conduct hypothesis testing
• Good communication and stakeholder management skills
• Self-motivated and eager to learn, and have the ability to work both independently and collaboratively

Job Info:

• Company: Shopee
• Position: Regional CRM Strategy & Analytics Associate, Regional Brand & Growth Marketing
• Work Location: Singapore
• Country: SG

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information Regional CRM Strategy & Analytics Associate, Regional Brand & Growth Marketing at the office Singapore above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.