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Marketing Manager at ThunderWear Asia

Position Marketing Manager
Posted 10 Aug 2026
Expired 09 Sep 2026
Company ThunderWear Asia
Location Singapore | SG
Job Type Full Time

Job Description:

Latest job information from ThunderWear Asia for the position of Marketing Manager. If the Marketing Manager vacancy in Singapore matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at ThunderWear Asia for the position of Marketing Manager below matches your qualifications.

Regional Marketing Manager — ThunderWear Asia

Location: Singapore (Regional focus)

Type: Full-time

Reports to: Founder / GM

Salary: SGD $5,000/m

About Us

ThunderWear Asia makes premium men's and women's essentials built on real comfort tech, and punchy marketing. Our flagship line (THUNDIES) is anchored by The Ballroom comfort system and #nosquishzone promise. We follow this up with great wear including our TGIF women's line and SHOCKS socks.

We're on shelves at 8+ stores incl Takashimaya and 2 hotels and actively expanding into Malaysia, Hong Kong, and Australia. Our voice is confident, direct, self-aware, and unafraid to have fun with a category most brands take too seriously.

The Role

We're looking for a Regional Marketing Manager who lives and breathes performance. Someone who can build a campaign strategy from scratch, ship the ads, read the analytics, and know exactly what to change before we ask. This is a hands-on, data-first role with a creative eye layered on top: you understand what stops a thumb mid-scroll, but you also know why it worked, and you can prove it with numbers. You'll be the one connecting content, ad spend, and e-commerce conversion into one coherent growth engine, regionally, across different markets including Singapore, Malaysia, Hong Kong, and Australia.

What You'll Do

  • Own performance marketing strategy and execution across Meta, TikTok, Google, our website, and other paid channels - from ads, campaign structure and scroll stopping content, to targeted funnel focus and audience targeting
  • Build and manage the campaign + content roadmap across Singapore, Malaysia, Hong Kong, and Australia, adapting strategy to each market's platform habits, price sensitivity, and cultural nuance
  • Understands and manages campaign and performance across channels including our DTC website, targeting UX/UI and apps for maximum conversions and higher AOV
  • Analyse content and ad performance (CAC, ROAS, CTR, conversion rate, LTV) to turn data into clear, actionable campaigns and content pieces
  • Strategize, plan, and action marketing campaigns with the entire team, having a leading and reliable voice
  • Partner with our content creators and designers to brief creative that's built to perform, and give sharp, specific feedback on what will and won't work before it ships
  • Understand how to drive eyeballs to our social media across Instagram, TikTok and to as well and through our website for conversion maximisation
  • Use AI tools across the marketing workflow. Work with the performance and content teams for ad copy generation, creative testing, audience insights, campaign optimization, and reporting, to move faster and smarter than a bigger team could
  • Manage e-commerce funnel performance across our website and marketplace/e-commerce platforms, working closely with the team on conversion rate optimization
  • Run structured testing (creative, audience, offer, landing page) and build a repeatable system for scaling what works
  • Proactively seeks new opportunities to fill the marketing funnel including live selling, TikTok affiliates, influencer programs, and others
  • Own the marketing budget and report on spend efficiency and growth against targets directly to the founders
  • Keep a close eye on regional platform shifts, competitor activity, and emerging channels across all four markets

What We're Looking For

  • Proven track record running performance marketing campaigns for B2C on Meta, TikTok, SEO, Answer Engines, Shopify, and e-commerce
  • Not just a brain for data but also creatives, what works, running own tests and iterations
  • Strong command of ad analytics and attribution. Comfortable in Ads Manager, GA4, and e-commerce platform dashboards, and fluent in translating numbers into strategy
  • Understand how to spend ad money in the right way for the right part of the marketing funnel
  • Working knowledge of AI tools for marketing (creative generation, copywriting, analytics/insight tools, campaign automation)
  • A genuine creative eye. You can look at an ad or a piece of content and know, with reasonable confidence, whether it'll work and why. If it doesn't, you lead the change, get new creatives, iterate, A/B Test.
  • Direct experience or strong familiarity with Singapore, Malaysia, Hong Kong, and/or Australia markets, consumer behaviour, platform usage, and competitive landscape
  • Comfortable owning budget and being accountable for ROI, not just activity
  • Self-starter who can build systems and processes in a lean team, without waiting for infrastructure to be handed to you

Nice to Have

  • Experience scaling a brand across multiple SEA/APAC markets simultaneously
  • Background in DTC brands
  • Familiarity with e-commerce platforms like Shopify, Lazada, Shopee, or similar regional marketplaces
  • Comfortable collaborating closely with a content creator/creative team on a day-to-day basis

Job Info:

  • Company: ThunderWear Asia
  • Position: Marketing Manager
  • Work Location: Singapore
  • Country: SG

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information Marketing Manager at the office Singapore above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.

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