| Position | Growth Marketing Lead |
| Posted | 14 Aug 2026 |
| Expired | 13 Sep 2026 |
| Company | TRIFECTA Singapore |
| Location | Singapore | SG |
| Job Type | Full Time |
Latest job information from TRIFECTA Singapore for the position of Growth Marketing Lead. If the Growth Marketing Lead vacancy in Singapore matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.
Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at TRIFECTA Singapore for the position of Growth Marketing Lead below matches your qualifications.
Company Description
TRIFECTA by The Ride Side is Asia’s first integrated surf, snow, and skate destination, located in the heart of Singapore. It brings mountains and waves to the tropics, offering visitors the chance to snowboard, surf, and skate all in one place and in a single day. TRIFECTA is designed as a space for self-expression and aims to foster a new culture of youthful collaboration. The destination brings together sports enthusiasts and lifestyle seekers, creating a vibrant community centered on progression, creativity, and shared experiences. Freshly relaunched as a sports and lifestyle space, we run as three businesses under one roof: Surf, Snow and Lifestyle.
Role Description
The Growth Marketing Lead is a full-time, hybrid role based in Singapore, with flexibility for some work-from-home arrangements. This position is responsible for developing and executing growth strategies to drive user acquisition, engagement, and retention across TRIFECTA’s offerings and digital channels. Day-to-day tasks include designing and optimizing marketing campaigns, managing performance marketing and social media initiatives, and running growth experiments to improve conversion and revenue. The role involves analyzing data and customer behavior to uncover insights, collaborating with sales, operations, and creative teams to align marketing activities with business objectives, and overseeing the marketing calendar, content plans, and partnerships. The Growth Marketing Lead will also track key metrics, prepare performance reports, and continuously refine tactics to scale TRIFECTA’s brand and community.
Responsibilities
Platform ownership
• Own the booking/CRM/POS platform: configuration, integrations, admin, roadmap.
• Manage the platform vendor and their developer support: priorities, SLAs, costs.
• Own customer data governance: segmentation (members, lapsed, trialists, package holders, event leads), hygiene, PDPA compliance.
Lifecycle marketing (CRM core)
• Build and run email flows: onboarding, trial-to-member conversion, renewal, win-back, term re-enrolment.
• Run WhatsApp as the primary transactional/retention channel: booking reminders (no-show reduction), waitlists, renewal nudges.
• Operate the referral program mechanics with BU programming & community ICs.
Funnels & analytics
• Own funnel metrics by BU: trial conversion, membership conversion, re-enrolment, repeat rate.
• Deliver the monthly channel and funnel report into the venue scorecard; every channel carries exactly one accountable metric.
• Run the conversion diagnostic: distinguish demand problems (not enough in) from conversion problems (not enough closed) so fixes land in the right place.
Channels
• Own Google Search (intent terms) and Google Business Profile as always-on conversion channels.
• Stand up paid social (Meta) at Q4 ramp with CAC accountability; coordinate organic content with BU marketing ICs and the Head of Brand.
• Manage OTA/partner channels (if activated) fenced to off-peak only.
What Success Looks Like
First 90 days
Full platform command (admin, vendor, integrations); core lifecycle flows live (booking reminders, trial conversion, renewal); baseline funnel reporting for all three BUs.
12 months
Membership and re-enrolment funnels measurably converting; no-show rate down; attribution clear enough that leadership knows what works; recurring revenue growth visibly supported.
Qualifications
After reading and understanding the criteria and minimum qualification requirements explained in the job information Growth Marketing Lead at the office Singapore above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.
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