Content Strategist

Responsible for defining and creating content strategies aligned with business objectives and user needs, optimizing for search engines and social media.

• Content Strategy
• Define and detail a strategy for how the content helps a product or service to deliver on its value proposition
• Create sensible processes for structuring and refreshing content
• Content Creation and Optimization: Translate complex information into clear and concise language
• Develop compelling copy, including headlines, taglines, and body text
• Maintain consistent tone and style across products
• Apply SEO best practices to content creation
• User Research and Analysis: Conduct user research to understand needs, preferences, and behaviors
• Utilize various research methods, including interviews, surveys, and analytics
• Information Architecture: Design and organize content for easy navigation and findability
• Validate information architecture using methods like card sorting and tree testing
• Usability and Accessibility: Create content that is accessible and inclusive
• Design and conduct usability tests to evaluate content effectiveness
• Content Management: Audit, track, and map content to information architecture
• Ensure consistency and accuracy across all content
• Design Pattern Application: Utilize industry best practices and emerging technologies for content organization and presentation
• Brand Alignment: Develop content consistent with the companys brand image
• Address both business goals and consumer needs in content creation
• Continuous Improvement: Stay updated on the latest developments in SEO, content trends, and consumer behavior
• Identify areas for improvement based on usability testing and performance metrics
• Cross-functional Collaboration: Work with designers, product managers, and other stakeholders to ensure content aligns with overall product strategy

• Experience working as a Content Strategist, UX Writer, Communications Designer or related design role
• Diploma or Bachelors degree in marketing, communications, advertising, journalism, product design, UX, or related field
• Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles for various target audiences
• Strong content presentation skills
• Comfortable working with Product, Tech, Data, and Business partners to deliver services and experiences
• Strong knowledge of product design processes and emerging technologies
• Demonstrates systems thinking, teamwork, leadership, planning, and successfully implemented projects in a dynamic and agile environment
• Self-directed, organised, and efficient; a deep and insightful thinker who likes the challenge of a complex problem and is an effective communicator, presenter, and negotiator

Information :

• Company : Unison Group
• Position : Content Strategist
• Location : Singapore
• Country : SG