Consumer Marketing Manager (Based in Singapore) at Welovesupermom Pte Ltd

Job Description:

Latest job information from Welovesupermom Pte Ltd for the position of Consumer Marketing Manager (Based in Singapore). If the Consumer Marketing Manager (Based in Singapore) vacancy in Singapore matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at Welovesupermom Pte Ltd for the position of Consumer Marketing Manager (Based in Singapore) below matches your qualifications.

Role Overview

We seek a Consumer Marketing Manager to drive our brand vision and lead go-to-market execution for MomGenie (a generative AI product) across Singapore, Malaysia, and Indonesia. The ideal candidate is creative and data-driven, passionate about community-building, and has a proven track record in B2C marketing. In this high-impact regional role, you will own user acquisition strategies, collaborate with the community team to re-engage users, and ensure a consistent, compelling brand experience across all touchpoints. You thrive in a fast-paced startup environment and are a self-starter.

Key Responsibilities:

1. Go-to-Market Strategy: Develop and execute integrated go-to-market strategies to launch MomGenie across Singapore, Malaysia, and Indonesia, driving new user acquisition and growth.
2. Regional Campaign Execution: Coordinate launch campaigns and marketing initiatives in multiple countries, ensuring timely execution and consistent, localized brand messaging for each market.
3. Multi-Channel Marketing: Manage and optimize campaigns across social media, email, content, paid advertising, and events to maximize user growth and engagement.
4. Data-Driven Optimization: Track and analyze campaign performance, using insights to refine strategies and improve ROI.
5. Community Engagement: Collaborate with the Community team to design engagement programs and advocacy initiatives that foster brand love and loyalty among our parent community.
6. Brand Consistency: Ensure a consistent, compelling brand voice across all user touchpoints (app, web, social, email) and regularly audit these channels to improve engagement.
7. Cross-Functional Collaboration: Work with product, content, design, and data teams to align marketing campaigns with product updates and insights, developing messaging that resonates with our target audience.
8. Experience: 5+ years of consumer (B2C) marketing or product launch experience, ideally with multi-market exposure in Southeast Asia.
9. Domain Knowledge: Familiarity with parenting, family-centric products, or community platforms is a strong plus.
10. Marketing Skills: Proven ability to develop and execute marketing strategies that drive user acquisition and engagement. Proficient in digital channels (social media, content, SEO, email, performance ads) and growth tactics.
11. Data-Driven: Strong analytical skills with experience using data, analytics tools, CRM systems, and A/B testing to drive decisions.
12. Project Management: Excellent organizational skills with the ability to manage multiple projects and deadlines, and attention to detail.
13. Collaboration & Communication: Experience coordinating with product, data and creative teams, or agencies to bring campaigns to life.
14. Adaptability: High-energy, proactive self-starter who is resourceful, thrives in a fast-paced, agile startup environment, and takes a creative approach to problem-solving.
15. Language: Fluent in English (written and spoken).

Why Join Us

• Impactful Mission: Be part of a mission-driven company leveraging cutting-edge AI to empower parents. You'll directly help families across Southeast Asia by connecting moms with support and insights.
• Innovative Products: Work on MomGenie at the intersection of AI and parenting. Take on the challenge of launching a generative AI product.
• Growth & Learning: Join a post-Series B startup poised for rapid growth. Work in a dynamic environment with significant opportunities for ownership and professional development.
• Data-Driven Culture: Immerse yourself in a data-centric culture that values insights, experimentation, and continuous improvement.
• Collaborative Team: Work with a passionate, diverse team that champions innovation and teamwork. We value open communication, celebrate creativity, and support each other to achieve ambitious goals.
• Regional Exposure: Gain regional experience strategizing across markets, with occasional travel in Southeast Asia to engage with our communities.

Job Info:

• Company: Welovesupermom Pte Ltd
• Position: Consumer Marketing Manager (Based in Singapore)
• Work Location: Singapore
• Country: SG

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information Consumer Marketing Manager (Based in Singapore) at the office Singapore above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.