VP of Marketing Intelligence

We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.

• Leadership & Strategy: Define and own the marketing intelligence roadmap; Build and lead a high-performing team of analysts, engineers, and data scientists; Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions
• Measurement & Modelling: Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches; Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality; Advance predictive analytics for LTV, churn, and customer journey optimization, leveraging AI-powered models for greater accuracy
• AI, GenAI & Automation: Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation; Introduce Generative AI (GenAI) solutions for automated campaign insights, dynamic customer journey clustering, generating personalized marketing narratives and creative testing at scale; Build a culture of automation where insights flow into marketing strategy and execution
• Data Infrastructure & Governance: Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery; Ensure strong data governance, quality, and privacy compliance
• Reporting & Insights: Develop and maintain high-impact dashboards in Tableau; Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives; Act as the bridge between advanced AI/ML outputs and marketing strategy

• Proven operational track record in analytics and data science, with extensive experience in marketing measurement
• Expertise in attribution modelling (deterministic, probabilistic, MTA), marketing mix modelling (MMM), and AI/ML applications in marketing analytics
• Experience with Generative AI solutions for insights automation and customer growth strategies; familiarity with AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuery, SQL and Tableau
• Strong background in data governance, compliance, and privacy frameworks
• Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations
• Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred

• Not Applicable

• Full-time

• Marketing and Sales

Information :

• Company : Crypto.com
• Position : VP of Marketing Intelligence
• Location : Singapore
• Country : SG