Content Marketing Specialist at KPay Group

Job Description:

Latest job information from KPay Group for the position of Content Marketing Specialist. If the Content Marketing Specialist vacancy in Singapore matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at KPay Group for the position of Content Marketing Specialist below matches your qualifications.

KPay Group (KPay) is a leading fintech company dedicated to empowering businesses of all sizes with simple, smart, seamless and secure technology solutions. Serving over 72,000 merchants across Hong Kong, Singapore, Japan and Australia. KPay is unleashing merchants' growth potential by building a one-stop platform for financial management, business operations and digital transformation. KPay secures a record USD 55 million in 2024, marking the largest series A fundraise globally in the payments sector for the year.

Role Mission:

The Content Marketing Executive will be the driving force behind KPay’s content marketing efforts, focusing heavily on executing our content strategy. This role requires a combination of editorial expertise, data-driven optimisation, and a deep understanding of the SME FinTech landscape. You will be responsible for creating high-quality, authoritative content that attracts, educates, and converts high-intent merchants via organic search.

Key Responsibilities

• Content Creation
• Production: Create high-quality, SEO-optimised content, covering our core content pillars.
• Editorial Excellence: Ensure all content adheres to KPay’s brand voice.
• Search Engine Optimisation (SEO)
• Keyword Research: Conduct thorough keyword research to identify high-value search opportunities.
• On-Page Optimization: Apply on-page SEO techniques, including optimizing H1/H2 structure, metadata, image alt text, and internal linking strategy.
• Technical Content Optimization (GEO): Structure content for modern search engines (Generative Engine Optimization - GEO).

Requirements

• Experience: 1+ years of hands-on experience in content marketing or content writing, preferably within the B2B SaaS, FinTech, or Payments industry.
• Writing Skills: Exceptional writing, editing, and storytelling skills with a portfolio of published long-form content.
• SEO: Knowledge of SEO tools (e.g., Ahrefs, SEMrush) and core concepts including keyword research and search intent.

Good-to-Have

• Experience with AI content generation tools
• Experience with GEO

Why Join Us?

• Impact: Directly shape digital growth in a results-focused environment.
• Innovation: Experiment with AI and next-gen SEO strategies.

Job Info:

• Company: KPay Group
• Position: Content Marketing Specialist
• Work Location: Singapore
• Country: SG

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information Content Marketing Specialist at the office Singapore above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.