APA Go to Market (GTM) Commercial Director (Bread Making)

GENERAL SAFETY AND HEALTH RESPONSIBILITIES

• Write down your personal commitment to safety and communicate it to all managers.
• Define the entitys safety policy, objectives, and annual action plans.
• Set safety targets for management and define their responsibilities.
• Supervise safety investigations (Plant Manager).
• Conduct safety visits and hold regular reviews.
• Provide technical, human, and financial resources to achieve safety goals.
• Invest in HSE when necessary, based on risk assessment results.
• Ensure follow-up and completion of key nonconformities from safety audits (external, internal, cross audits).
• Monitor safety management efficiency through audits, KPIs, and reviews.
• Review the safety management system annually.
• Personally follow up on the HSE action plan.
• Be visible in the workshop to discuss and exchange safety management ideas with employees.
• Lead safety committee meetings and follow up on actions and decisions.
• Create and lead recognition and sanction programs.

Within Commercial & Sales:

• Respect company travel safety rules.
• Apply safety rules even over and above those of customers if no similar rules exist (e.g., safety shoes, goggles).
• Follow safe driving rules.
• Ensure all gift or external communication supports align with the "safety spirit" (healthy, safe, environmentally friendly).

Key Responsibilities and Activities

Go-To-Market Strategy and Execution

• Implement and adapt the APAC strategy according to market evolution.

• Develop and execute a comprehensive go-to-market strategy for the APAC region, focusing on market needs, trends, opportunities, and innovation.

• Align commercial clusters with the strategy and policies, managing their goals, targets, and deployment of brands, pricing, and other levers.

• Develop value propositions and market approaches tailored to segments and customer profiles.

• Monitor campaign effectiveness and market penetration efforts.

• Collaborate with marketing on market trends, competition, and customer insights to identify new opportunities.

• Ensure synergy among clusters and regional strategy, sharing best practices and resources.

• Support cluster leaders in implementing their go-to-market plans and resolving dependencies.

• Establish KPIs and metrics to measure performance of clusters.

Innovation: Product & Services, Digitalization

• Coordinate innovation initiatives to enhance go-to-market capabilities.

• Use data insights and technology to improve customer reach and service.

• Promote a culture of continuous improvement and innovation.

• Share learnings across clusters to foster regional synergies.

Stakeholder Management

• Manage commercial cluster leaders within a matrix structure.
• Develop and oversee budgets to meet financial targets.
• Track KPIs and implement corrective actions.
• Optimize resource use for maximum ROI.
• Report performance to senior management.
• Communicate strategy and results to stakeholders.

Team Leadership & Development

• Lead and support field teams daily.
• Mentor team members for growth.
• Foster a high-performance, customer-focused culture.
• Conduct performance reviews and development plans.

Cross-functional Collaboration: within APAC and Group

• Coordinate with supply chain for operational excellence.
• Align strategies with production and logistics.
• Work with R&D and technical teams on market solutions.
• Ensure effective communication across departments.

Information :

• Company : Lesaffre Iberica SA
• Position : APA Go to Market (GTM) Commercial Director (Bread Making)
• Location : Singapore
• Country : SG